As Bruce Springsteen plays in the background and the wife and I work on dualing laptops, I HAD to add a few thoughts about the Super Bowl. I’ve been a waxing and waning football fan since my early youth. Diehard Redskins fan. Then not so much. Then in college and a bit after it wasn’t “cool” to admit you liked football. Too violent for a Quaker college, you know? Living now in Massachusetts, I am fond of the Patriots, but not avidly so. But I always enjoy a good Super Bowl. I think because of the hype. And the often-hilarious, over-the-top commercials.
Today, as I tuned in late, the very first commercial I saw was about a new diet Pepsi — just for men. What? Excuse me? It’s the diet drink just for men. Yes, those men definitely need their own diet drink. Yes, I know that the viewer demographic for the SB is overwhelmingly male. And of course the commercials are created with that audience in mind, but come on. Ridiculous. How emasculating to drink “regular” diet beverages (mind you, I’m not a fan of anyone drinking any diet beverages — got that X? — because of the horrible fake sweeteners)….of course a man needs a diet beverage that will make him feel manly, even if he’s trying to cut the calories.
Don’t really know what else to say, but yowza! this world is insisting on becoming more and more gendered and divided along gender lines every moment. Ugh!